Nicholas Gray departs NineMSN as Dean Capobianco takes commercial lead


Promoted: Dean Capobianco


Departed: Nicholas Gray

NineMSN’s national sales director Nicholas Gray has departed the company in a move described by the online publisher as “the next step in his career”.

He has been replaced by the company’s commercial director of performance media Dean Capobianco, who will also be charged with spurring the company’s push into the launch of an ad exchange aimed at competing with Google’s offering.

Capobianco’s title will be commercial director. His display advertising remit also includes brand, performance media, strategic partners, video, mobile and parent group Nine Entertainment Co’s Powered integrated offering which also covers the Nine TV network and ACP Magazines.

Capobianco has worked at NineMSN since 2006. Before that he worked as sales director, at Yahoo! Search Marketing and national group sales manager at News Digital Media.

CEO Joe Pollard said: “We need a single commercial leader to take us through the next evolution of growth in the digital market. Dean’s remit will span display commercialisation – including brand, video, mobile, audience targeting and performance – and he will also oversee the launch of ad exchanges in the coming months.”

She added: “Dean is an excellent executive who has a wealth of digital experience across of a number of different platforms and is a passionate leader.”

Capobianco said: “It is an exciting time for our industry with the growth of digital as a critical element to all marketing campaigns, plus the emergence of new ad technologies such as ad exchanges.”

The announcement added: “NineMSN has also announced the resignation of Nicholas Gray, National Sales Director, who has decided to take the next step in his career.”

Gray moved from a strategy role to the sales position about 18 months ago.

Pollard said: “Nicholas has been a valuable executive at NineMSN and has made significant contributions to our business over the last four years. We thank him for this and wish him well with his future career.”


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