Nick Garrett exits as Clemenger BBDO CEO, as Gayle While and Pete Bosilkovski take lead roles

The CEO of Clemenger BBDO Sydney and Melbourne, Nick Garrett, is leaving the agency.

To replace him, deputy CEO of Clemenger Melbourne Gayle While will become CEO of Clemenger Melbourne, while former VMLY&R co-CEO Pete Bosilkovski will join Clemenger Sydney as CEO.

Garrett has been one of the creative industry’s most lauded leaders, including taking home Industry Leader of the Year at last year’s Mumbrella Awards.

Clemenger BBDO CEO, Nick Garrett, is leaving the agency

He joined Clemenger BBDO Melbourne as CEO in August 2015 after helping Colenso BBDO become recognised as one of the world’s great agencies.

After helping modernise Clems Melbourne’s structure, Garrett then added the struggling Sydney operation to his remit in 2017, with executive chairman of the Clemenger Group Robert Morgan saying at the time that Garrett was both loved by clients and a magnet for talent.

“Nick has demonstrated great leadership in his time at both Colenso BBDO Auckland and Clemenger BBDO Melbourne,” Morgan said.

“He gets the needs of the new age of advertising, he’s a hunter, is loved by his clients and is a magnet for talent. He is a passionate believer in the importance of creativity as our key differentiation. He also makes the complex clear in respect of being a successful marketer in the digital age.”

Clemenger BBDO’s clients include Carlton and United Breweries and Myer.

In April of this year, CEO of sister agency CHE Proximity, Chris Howatson, was promoted to oversee all Clemenger agencies, including Clemenger BBDO, CHE Proximity and Marketforce.

At the time of the promotion, Clemenger made it clear all bosses of the affected agencies, including Garrett, would keep their roles.

The aim of Howatson’s elevation was for him to lead a transformation that will see all of the Clems agencies widen what they can offer clients beyond traditional agency services.

The announcement:
Gayle While will step up from her current role as Deputy CEO to become CEO of Clemenger BBDO Melbourne while top agency leader, Peter Bosilkovski will join Clemenger BBDO Sydney as CEO.

Gayle will be part of the Melbourne management team of Executive Chairman James McGrath, Deputy CEO Simon Lamplough and Stephen de Wolf as Chief Creative Officer. Peter’s Sydney management team will include Managing Director, Emily Perrett, Chief Strategy Officer, Lilian Sor and Chief Creative Officer, Ben Coulson.

Clemenger BBDO Melbourne CEO Nick Garrett is leaving the Agency to pursue other interests.

Clemenger Group Executive Chairman, Robert Morgan said: “We are excited to have Gayle take the role in Melbourne where she has been doing such a brilliant job for the last 3 years. And it’s also fantastic to have Peter come on board in Sydney. He’s someone we’ve wanted to have join us for some time and it’s great he’s now doing so in Sydney.

At the same time, I’d like to thank Nick Garrett for his contribution to our Agencies in both New Zealand and Australia over nearly 10 years. We wish him well in the next phase of his career. Nick will be making an announcement about his next move shortly.”

On his decision to leave, Nick Garrett said: “I have been sprinting for 22 years and it’s a moment for rest and recharge. I have made life-long friends while working across Colenso and Clemenger BBDO and I am deeply proud of the work we have made together. There is awesome work in the pipeline and superb people to drive it and the business forward. I know they will be brilliant.”

In conclusion, Robert Morgan said: “With James McGrath, Gayle While, Simon Lamplough, and Stephen de Wolf in Melbourne and Peter Bosilkovski, Emily Perrett, Lilian Sor and Ben Coulson in Sydney, along with the CHE Proximity team, we have the best Agency leadership in Australia. We are very fortunate to have the depth and breadth of expertise in our leadership teams in Melbourne and Sydney and across our Agency brands. Under the outstanding leadership of Chris Howatson, they are transforming our capabilities to be at the forefront of change and to reflect the needs of our clients in this new era of advertising.”


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