Nickelodeon launches Australia’s first music channel for kids

Nickelodeon has launched Nick Music – Australia’s first music channel for kids.

The announcement:

The countdown is on to the launch of Australia’s first kid-safe and family-friendly music TV channel, Nick Music, by Nickelodeon.

From Wednesday, 1 July, Nickelodeon will be providing Aussie kids with a dedicated 24-hour channel, Nick Music, which will feature chart-topping hits by the world’s most popular artists.

From Ariana Grande and The Weeknd to Sia and Taylor Swift, the new channel on Foxtel (#802) will house a safe and kid-friendly Nickelodeon-curated line-up of music videos and Top 40 hits.

A research study conducted by Nickelodeon in 2019, identified music and music clips as two of the top three most commonly consumed content on YouTube by kids, with 36% of respondents confirming they watch music clips on the platform. These insights paved the way for the implementation of Australia’s first music channel for kids.

Nick Music not only delivers kids content they want, and are actively seeking out, it also offers parents the reassurance that they are consuming their favourite music in a safe and secure space.

“At Nickelodeon kids come first, which is why we invest time and resources into understanding today’s generation of kids,” says Ben Cox, GM of Nickelodeon ANZ.

“We know kids love music, especially here in Australia, but there are limited kid-friendly platforms available for them to consume this content. Nick Music fills this void, providing a new channel that kids will love and parents will trust.”

Source: ViacomCBS media release


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