Nicole Bonython-Hines named as Elle fashion director

Nicole Bonython-Hines, formerly fashion editor of Bauer Media’s axed title Madison is to be fashion director of new launch Elle.

The announcement:

Bauer Media and Hearst International today announced the appointment of Nicole Bonython-Hines as Fashion Director of ELLE Australia.

Nicole is one of Australia’s most established and respected fashion stylists. She has previously held the positions of Fashion Director on Follow Me and CLEO, Contributing Fashion Editor of Harper’s Bazaar, and Senior Fashion Editor at madison.

Justine Cullen, Editor-in-Chief of ELLE Australia, said, “Nicole’s styling has an energy that is innately ELLE – always beautiful, and always with an element of narrative and fun. She was a natural choice to bring the pages to life in Australia.”

Nicole said, “The ELLE philosophy of representing both international and local fashion in a fresh, modern and authentic way is also very much my own aesthetic. I am honoured to have been included, and am excited by the prospect of working on the Australian edition of ELLE magazine.”

Bauer Media Group also announced the appointment of Heathermary Jackson as ELLE Australia’s Fashion Editor-at-Large.

New Zealand-born, New York-based stylist Heathermary has held posts as Fashion Director of The Face and Contributing Fashion Editor at Teen Vogue, as well as having shot numerous ELLE UK stories and covers.

In addition to her editorial work, Heathermary’s runway collaborations include House of Holland, Salvatore Ferragamo and Karen Walker, while she counts among her advertising clients brands such as Maybelline, Levis, Barneys and Victoria’s Secret.

Justine said, “Heathermary is a fresh, dynamic stylist who brings her incredible experience, a cool, global influence, and an array of world-class photographers to the ELLE Australia stable.”

Heathermary said, “This is an exciting time. I’m looking forward to carving a niche for the soon-to-be-launched ELLE Australia in the industry using my style and vision.”

The first issue of ELLE Australia will be on sale late September; the website, ELLE.com.au, will launch in August.

Source: Bauer Media press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.