Nicole Sheffield to lead ABC Advisory Council

Australia Post’s executive general manager of community and consumer, Nicole Sheffield, has been appointed to lead the ABC Advisory Council. She will chair the council in a part-time capacity.

The announcement was made by ABC Chair Ita Buttrose, who said Sheffield’s passion for consumer interests made her the right choice for the role.

Sheffield will chair the ABC Advisory Council

“As the national broadcaster, it is vital that the ABC reflects and listens to the Australian public. Nicole’s passion for consumer interests will ensure that the Advisory Council is an effective advocate for the ABC’s diverse audiences. Under her leadership the Council will serve as an important conduit between the ABC Board and the Australian community,” said Buttrose.

“Nicole’s extensive knowledge of the media and digital technologies, most recently at News Corp, and her experience at Australia Post building strong connections with regional communities will stand her in good stead understanding the needs and expectations of the ABC audience.”

Buttrose also thanked outgoing chair, Professor Emeritus Andrea Hull, for her commitment over the past five years. Buttrose also acknowledged retiring members Fiona Duggan and Sam Almaliki for their valued participation on the council.

New Council members will be announced soon and the council will convene for its first meeting of 2020 in March. The council was established under the Australian Broadcasting Corporation Act (1983).

Sheffield has extensive experience in the media, marketing and digital industries. She took up the role at Australia Post in 2018 and is responsible for delivering key customer channels, including over 4,300 post offices, the customer contact centre and digital channels. She is also responsible for brand, marketing, community and corporate responsibility.

Prior to joining Australia Post, Sheffield held a number of leadership roles in print, broadcast and digital media. Most recently, she was chief digital officer for News Corp Australia, responsible for the company’s digital revenue growth and strategy, audience and subscription growth, content optimisation and marketing.

Sheffield joined NewsLifeMedia as CEO after nearly four years as the general manager of Foxtel’s Lifestyle Channels Group and was promoted to the managing director of its business unit, News Digital Networks Australia in 2016.


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