News reclaims top place in rankings as SMH and The Guardian numbers fall off has reclaimed the top spot in the latest Nielsen online news rankings after being toppled by in the May standings, while the local operation of The Guardian saw its traffic drop by 5 per cent.

Nielsen Online Ratings sees overtake by more than 200,000 readers. has an estimated monthly audience of 3.7m readers while has an audience of 3.4m, down 9 per cent on May.

The latest standings also see another rise for the Daily Mail Australia, climbing to a unique audience of 2.334m, up 3 per cent, while  The Guardian saw its traffic drop 5 per cent in June to 1.7m from 1.86m in May. Earlier this month, the parent company of The Guardian Australia narrowed its losses to $55.8m. It maintained its ninth place in the website rankings.

General manager of Julian Delany said in a statement: “June is now our biggest month ever in terms of unique audience. While regaining the number one ranking in the news category is a great result for, the levels of consumer engagement with our brand shows our audience is increasingly spending time with the site across a variety of stories.

“We are number one in the key verticals of entertainment, finance, technology and travel and sit at number two in lifestyle behind the powerhouse food site, We also relaunched our in late June to provide an evolved mobile news offering that is now more aligned with what consumers have asked from us as a news source.”

Nielsen gathers its numbers based on a combination of a representative panel of consumers and tracking codes on web sites.

The result for Daily Mail Australia also comes amid a growing fight with News Corp over copyright, with both sides throwing accusations of plagiarism and poorly attributed use of copy and images at each other.

Fairfax-owned The Age had a better month than its Sydney counterpart, boosting its traffic by 6 per cent with an audience of 2m.

While News Corp’s and Herald Sun both saw month-on-month online increases in audience, the Daily Telegraph recorded a decrease. The Herald Sun was up 5 per cent to 2m while the Telegraph was down 3 per cent 1.61m.

Miranda Ward


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