Nielsen adds YouTube app to Digital Ad Ratings measurement

August 31, 2018 10:14

Nielsen has extended its digital ads ratings tool to measure YouTube app ads.

The new product will give Nielsen Digital Ad Ratings clients access to advertising viewers’ age and gender demographics on the YouTube mobile app as well as reach, frequency and gross rating points.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics