Nielsen enhances digital content audience measurement in Australia with Identity System

August 18, 2022 10:09

Nielsen today reaffirmed and intensified its commitment to independent, digital audience content measurement, with its enhanced Digital Content Ratings Solution (DCR), powered by Identity System.

Purpose-built for local needs enhanced DCR is a currency-grade solution to the industry’s growing need for quality audience measurement and reach, and marks the return of speed, scale, and granularity to online measurement in a privacy-focused digital world.

Nielsen is currently testing the new enhanced DCR solution, powered by Identity System, and is planning to go live in September.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics