Nielsen expands YouTube CTV ad tracking in Australia

Rosie Drew

August 27, 2024 7:52

Audience measurement, data and analytics firm Nielsen has expanded its YouTube Connected TV ad tracking in Australia to ensure ads viewed on TVs, phones, and computers are counted only once per person.

The launch builds on more than a decade of deduplicated digital ad reach metrics for Nielsen in this important market.

In February, Nielsen expanded its CTV measurement of YouTube ads into 11 global markets, in an agreement with Google. This expansion aimed to ensure that advertisers can more precisely measure and analyse the effectiveness of their ads across different devices.

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Rosie Drew

Rosie Drew is the senior reporter at Mumbrella. She joined in May 2024.

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