Fairfax’s reclaims Nielsen online news rankings top spot

For the second time this year Fairfax’s has reclaimed the top spot in the Nielsen online news rankings, pushing News Corp’s into second place.

The latest numbers revealed a 12 per cent increase in unique audience by in August 2014 compared to the month prior.Nielsen online numbers August

The top ten stayed relatively the same, with The Daily Telegraph falling out of the top ten, making room for the BBC, after posting a 3 per cent decline in unique audience from 1.6m to 1.55m.

Fellow News Corp websites The Herald Sun and The Courier Mail also posted declines, with the Herald Sun seeing its audience sink by 9 per cent to 1.7m from 1.9m in July.

However, it was a more positive story at The Australian which posted 11 per cent unique audience growth, boosting its numbers from 1.11m in July to 1.24m in August.

The Guardian had an Australia audience, across all its websites, of 1.95m up from 1.87m last month and ranking it in 7th place in the overall news rankings while fellow British news outlet the Daily Mail also saw an audience rise, up 20 2.454m from 2.357m.

ABC News Websites was ranked fourth, behind ninemsn which also posted a 4 per cent growth in unique audiences.

Viral content website Buzzfeed saw its visitors dip last month from 1.8m in July to 1.7m in August.

Meanwhile, The Conversation saw its audience climb slightly up from 315,000 in July to 320,000 last month.

Miranda Ward


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