Nielsen to release Brand Sustainability Report for comms effectiveness

Nielsen is set to release its independent Brand Sustainability Report, with support from Dentsu, the AANA, and Edge Environment, to give brands and advertisers “the insights they need to ensure their approach to sustainability communication is effective and actively increasing consumer purchase consideration and intent”.

The report, Nielsen said, will deliver an “industry-recognised assessment standard” in evaluating different brand’s efforts in sustainability comms.

The assessment system will weigh consumer sentiment against the brand’s comms, which will then allow marketers and advertisers to “effectively communicate their sustainability intentions with the expectations of their customer base”.