Nike bows to Greenpeace pressure
A fortnight after Greenpeace persuaded IGA supermarkets to stop sourcing toilet roll stock from controversial paper company Solaris, the activist group has achieved its objectives with Nike after a campaign linking the sportswear brand to the pollution of Chinese rivers.
The campaign included a co-ordinated global flashmob outside Nike and Adidas stores in 10 cities that attempted to break a world striptease record. “When you strip back all the marketing hype, the naked truth is revealed – Adidas and Nike are playing on the same team as toxic polluters,” a Greenpeace statement read.
The world’s largest sportswear firm announced it would commit to eliminating hazardous chemicals from its supply chain by 2020. Now Greenpeace is stepping up pressure against Nike’s competitor, Adidas, using its ‘Impossible is nothing’ slogan in a renewed assault.
Using events, social media and its website, Greenpeace is using the rivalry of the two firms to apply more pressure on Adidas to change its policies on how water is used by its factories.
Greenpeace claims that 52,000 people signed its petition to build pressure against the two advertisers.
The campaign kicked off with a pastiche of Nike and Adidas advertising.
Ok, but I still don’t get it
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Seems like a great way to get results without being too sanctimonious, so more power to ’em!
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Suck shit NIKE and stop pumping pollution into rivers!!!!
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What will you stoop to next Greenpeace. You use young males & females to strip off in public and take your strip tease show world wide. You are disgusting. What were these young adults paid to strip in public or was it all volunteer?
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Greenpeace is becoming the world’s best challenger brand – literally!
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Rebecca, for less than an hours work – volunteer or not, they weren’t forced into it, it’s achieved a great outcome. Is it that you feel so dis-empowered in your own life that you need to post a negative comment with no actual tangible argument?
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Hahah. Religious prudes meets the Greenpeace Global Theatric Troupe.
As ever, I agree with the idea, but will this simply change a few, showcase factories that Adidas / Nike use (over the space of 9 years!) or all of them. Showcase only, I’ll wager.
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