Nike’s global Olympics ambush ad has touched down in Australia, and is now running locally with a home page takeover on YouTube.
To skirt strict rules for non-sponsors, the ad makes references to the Olympics venue, London, by focusing on other Londons around the world. It mocks the ‘grand celebrations’ and ‘bright lights’ of the event, which kicks off in the British capital early Saturday morning, Australian time.
The narrator of the ad titled ‘Find your greatness’, which is running in 25 countries, says: “There are no grand celebrations here, no speeches, no bright lights. But there are great athletes. Some how we have come to believe that greatness is reserved for the chosen few. For the superstars. The truth is, greatness is for all of us.”
Nike’s brand chief Greg Hoffman was careful to avoid references to the Olympics in an article in The Guardian yesterday, saying:”The idea is to simply inspire and energise everyday athletes everywhere and to celebrate their achievements, participate and enjoy the thrill of achieving in sport at their own level.”
Nike Pacific was unavailable for comment on whether the ad is to run on TV networks in Australia.