Nike signs with Big Bash for its first Aussie league-wide sponsorship deal
Cricket Australia’s national T20 Big Bash competition has signed on with Nike for a league-wide sponsorship ahead of the 2021-22 season.
The deal is the first of its kind for Nike in Australia, with the global sporting brand never having sponsored an entire official professional league.
Nike will design and produce playing, training and supporter kits for all eight clubs across the KFC BBL and Rebel WBBL as its official apparel partner.