Nikki Warburton promoted to chief customer and marketing officer at Audi

Audi Australia’s chief marketing officer Nikki Warburton now has an expanded remit, taking on the newly created role of chief customer and marketing officer.

The new role will put Warburton in charge of product planning, customer experience and digital innovation, as well as the responsibilities she already had: marketing communications, corporate communications and experiential marketing.

Waburton is taking responsibility for making Audi more customer-centric

Warburton became CMO of Audi 12 months ago, with managing director Paul Sansom saying her success thus far was evidence she should lead the expanded team.

“This realignment is all about a more dedicated focus on the most important person in our business: the customer,” said Sansom.

“Nikki’s experience, enthusiasm and success in her first 12 months in the CMO role at Audi made her the obvious candidate to lead the expanded team.

“This realignment is a natural progression for our company as we head into a highly anticipated wave of new products that will arrive here in the next 12-18 months. These will be pivotal for Audi as we take the brand into an exciting new era of premium mobility.”

Warburton said she was looking forward to the extra responsibility and leading the brand’s efforts to become a more customer-centric business.

“The new team brings together so many elements including the way we talk to customers, the way we interact with them and the way we offer them the very best products in the premium automotive market.

“There’s so much to come from Audi that brings enormous opportunity in the premium mobility space, and we can’t wait to bring our customers with us on this exciting journey.”

Prior to her time at Audi, Warburton was with satellite television company Austar as group director. She left in 2012 when it merged with Foxtel.

Before her 12-year stint at Austar, Warburton spent two years with DDB Group as management supervisor. Prior to that, she was marketing general manager at Astre Automotive Group, responsible for brands including Hyundai, Chrysler Jeep and Audi.


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