Nine adds Paris 2024 Paralympic Games to Olympics broadcast deal
Nine Network has secured the exclusive free and subscription audio-visual and audio rights to the Paris 2024 Paralympic Games.
The deal follows Nine earlier this year scoring the rights to the Summer and Winter Olympic Games from 2024-2032, in a deal valued at $305 million in cash, with $10 million in contra.
“It is a privilege to be able to bring the Paralympic Games of Paris 2024 to Australia,” Nine chief executive Mike Sneesby said.
“We look forward to building our relationship with Paralympics Australia and ensuring the Paris 2024 Paralympic Games are accessible across more platforms than ever before.”
The Paralympic Games are a separately run event to the Summer and Winter Olympic Games and requires a separate negotiation process with Paralympics Australia and the International Paralympic Committee.
In an internal email within Nine, Sneesby recognised the team that secured the deal for the network.
“It is a privilege to be able to broadcast the Paris 2024 Paralympic Games, and I would say a special thanks to the team who got this agreement over the line, particularly our general counsel, Rachel Launders, and chief strategy officer, Matt Stanton,” Sneesby said.
He also announced Stanton will also take the role of managing director of Olympics and Paralympics at Nine in addition to his current role.
“Matt has been integral to every discussion that has happened over the last few months and is well-placed to lead our teams to success in Paris 2024 and ensure we all make the most of this momentous opportunity,” Sneesby added.
In addition to the free-to-air and streaming coverage across 9Network, 9Now and Stan, Nine will also broadcast highlights across its talk radio stations, 2GB Sydney, 3AW Melbourne, 6PR Perth and 4BC Brisbane, as well as full coverage published across Nine’s print and online publishing platforms, including The Sydney Morning Herald, The Age, Brisbane Times, WAtoday, The Australian Financial Review, and nine.com.au.
Paralympics Australia CEO Catherine Clark said: “Once you experience Paralympic sport it leaves a permanent impression on you.”
“Through this extraordinary new partnership with Nine we have the opportunity to showcase Para-sport and tell the extraordinary stories of our athletes and our movement to more Australians than ever before.”
The partnership is the latest win for Nine, which also recently secured deals with the NRL, Rugby Australia and Tennis Australia.
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