Specsavers celebrates 15 years of ‘Should’ve’ campaign Down Under with new spot

May 23, 2023 9:01

Specsavers’ iconic ‘Should’ve gone to Specsavers’ campaign is celebrating 15 years in Australia, with a new ad from the brand’s in-house creative team, The Agency.

The 30-second spot, which features a father and son on a fishing trip, debuted over the weekend on Channel Nine and during Seven News.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.