Specsavers celebrates 15 years of ‘Should’ve’ campaign Down Under with new spot
Specsavers’ iconic ‘Should’ve gone to Specsavers’ campaign is celebrating 15 years in Australia, with a new ad from the brand’s in-house creative team, The Agency.
The 30-second spot, which features a father and son on a fishing trip, debuted over the weekend on Channel Nine and during Seven News.
The duo are enjoying the great outdoors, when the dad mistakenly uses the boat keys as fishing bait. Humourously, he states he could “stay out here forever”, as the familiar ‘Should’ve gone to Specsavers’ tagline appears on screen.
Shaun Briggs, director of marketing planning, Specsavers ANZ, said: “After 15 years, we are excited to be in market with a big brand ‘Should’ve’, no trade offer just a great piece of pure brand placement, which aims to delight audiences and inspire them to be as excited about eye health as we are.
“The strength of ‘Should’ve Gone to Specsavers’ is the gentle reminder it gives Australians of all ages to look after their eye health while also making them smile.”
The campaign also features a 15-second version of the duo.
The new spot is rolling out nationally across TV, BVOD, YouTube and Cinema.
Credits:
Specsavers
Jane Hoban, trading director ANZ
Shaun Briggs, director of marketing planning ANZ
Goran Majstorovic, head of brand creative ANZ
Anri McHugh, head of brand planning & PR ANZ
Joanne Dixon, senior marketing manager, brand creative ANZ
Zorana Dodos, marketing manager, brand creative ANZ
Production company: Scoundrel
Director: Tim Bullock
Executive producers: Adrian Shapiro & Kate Gooden
Producer: Tony Whyman
DOP: Jeremy Rouse
Edit: Adam Wills
VFX/post production: Fin Design & Effects
Sound: Rumble
Music: MADBS Composing Palace
Creative agency: The Agency, Specsavers
Media agency: Initiative
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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