Nine appoints Jamie Gilbert-Smith as director of trade marketing
Nine has today appointed marketing executive Jamie Gilbert-Smith as director of trade marketing, and begin the role on Monday 25 July.
Having more than two decades of strategic marketing experience, Gilbert-Smith has most recently been national business partnerships director at creative content agency Hogarth and was previously managing director at M&C Saatchi’s Sport & Entertainment.
Jamie Gilbert-Smith
Gilbert-Smith’s extensive experience spans the UK and Australia across marketing, content, and sponsorship agencies including Ogilvy, Lowe, Octagon, and M&C Saatchi. Over the last 17 years, he has worked as a strategic advisor to some of the leading brands in Australia with a focus on brand experience, sponsorship leverage, branded content, TV shows, PR, media integration, and experiential programs.
More recently at Hogarth Gilbert-Smith led a team of consultants disrupting traditional content creation models to enable brands such as Suncorp, BIG W, Myer, Nestle, and Woolworths to realise the potential of their ad tech and mar tech capabilities to achieve omnichannel full funnel personalisation at scale.
Gilbert-Smith is relishing the challenge of evolving Nine’s strategic approach to B2B marketing, amplifying the company’s market-leading suite of assets in Television, Digital, Publishing, and Audio during a period of acceleration towards a digital future.
Gilbert-Smith said of his appointment: “Having spent a long time in agencies, I’m looking forward to working in Australia’s media company. It’s an incredibly interesting and exciting time in Australian media. I look forward to working with Liana and the team to help our customers realise the potential of the Nine platform and the opportunities our assets represent for brands.”
Liana Dubois, Nine’s chief marketing officer said: “I am thrilled Jamie is joining Nine in what is, without doubt, one of the most exciting jobs in B2B marketing. Jamie’s experience, strategic capability, and simply the way he sees the world is a fantastic addition to our team at Nine. ”
Last month, Nine promoted Liana Dubois to the newly-created role of chief marketing officer, and commented in her new role on 11 July, reporting to CEO, Mike Sneesby.
Dubois is responsible for Nine’s total marketing and brand strategy to further accelerate audience and revenue growth across its diverse suite of assets (including television, radio, publishing, and digital).
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