Nine claims Thursday in tight race, MasterChef tops entertainment programming

A quiet Thursday night was claimed by the Nine Network, taking a 27.3% network share to just barely pip Seven with a 27.2% share.

The night was dominated by news programming, with the top-rating non-news offering coming in the form of MasterChef Australia on Ten. Its 557,000 metro viewers continued a trend among multiple tentpole programs across the networks that are yet to scale the heights of 2020 ratings performance.

Thursday night saw MasterChef contestants compete in a chilli challenge, using some of the hottest chillies in the world as the judges struggled through the heat.

Judge Andy Allen suffers through the God Stopper chilli

MasterChef was also Ten’s top rating program and 7th overall, with the network taking a 19.6% share ahead of the ABC on 18.0%.

Among other entertainment programming, Home And Away took 533,000 metro viewers, while ABC’s Back Roads aired to 482,000 metro viewers.

So far this week, Home And Away has averaged 587,000 overnight metro viewers, its biggest weekly average audience since August 2020.

Thursday Night NRL Live on Nine landed inside the Top 15 programs, with 387,000 metro viewers watching the Storm defeat the Broncos.

Seven News kept up its run as the #1 program overall, with 986,000 metro viewers, ahead of Seven News At 6.30 (959,000 metro viewers), and Nine News (919,000 metro viewers) rounding out the top three.

Nine News also took out the key advertising demos of 18-49 and 25-54 across metro markets, with The Project taking 16-39 and having 465,000 metro viewers in total.

The top rating multi-channel on Thursday was 7TWO with a 4.3% share.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.