Nine.com.au bumps SMH.com.au into third place in Nielsen Digital news rankings as News.com.au reigns supreme
Nine.com.au has pushed Fairfax Media’s SMH.com.au into third place, taking out second position on the Nielsen Digital Ratings (Monthly) rankings as News Corp’s News.com.au retained its crown during September.
It was a month in which all of the top 10 publishers saw their unique audiences decline, month-on-month; however, despite a decline of 5.02% Nine.com.au moved up from fourth position in August to second place with a unique audience of 2.455m.
“We are pleased to see Nine.com.au’s continued rise in the Nielsen news rankings,” said Alex Parsons, chief digital and marketing officer of Nine.
“With a unique audience of 4.255m, our ranking as the second most-read news website in Australia is a recognition of the continued investment we have made in our digital content offering across our websites, including the newly relaunched 9Finance, and the value of the long-term direction we are headed.”
Nine.com.au pushed SMH.com.au into third place after it reported a September audience of 4.063m, 22.08% down on its August audience of 5.124m.
News Corp’s News.com.au was the only publisher to break through the 5m barrier, with a unique audience of 5.540m, down 9.24% on August’s audience of 6.104m.
ABC News websites sunk to fourth place with an audience of 4.048m as the Daily Mail Australia maintained its fifth positioning despite an audience decline of 8.79% to 2.926m.
Yahoo7 posted a September unique audience of 2.484m while The Guardian crept from 9th place to 7th with an audience of 2.272m.
The Daily Telegraph moved back into the top 10 with an audience of 2.197m as The Age and the Herald Sun rounded out the top 10 with audiences of 2.152m and 2.151m respectively.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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