F.Y.I.

Nine Digital and Universal Pictures create Despicable Me 3 memes

Nine Digital and Universal Pictures have collaborated to create a series of Despicable Me 3 memes based on different days of the week and weather conditions.

Some of the memes include “Leaving work like”, “Waking up on a Monday like”, “When it rains”, “Showing Monday who is boss” and “Happy hump day”.

The campaign is set to run across Nine’s digital assets which includes the nine.com.au.

Each meme can be shared across social media or saved to a device directly from an ad placement.

Suzanne Stretton-Brown, MD at Universal Pictures, said in a statement: “The meme allows us to deliver our message in a fun, timely and relevant way promoting engagement and social sharing.”

Anna Quinn, director of content and commercial strategy at Nine, said: “The Despicable Me 3 memes are a simple, fun, sharable and distinctive example of the work that Nine Digital’s creative studio offering is committed to creating for its clients.”

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