Nine drops Macquarie Media branding for radio assets
Nine’s newly acquired radio assets will no longer fall under the Macquarie Media banner, with the media business announcing the stations will operate under their own call signs (3AW, 2GB, 4BC and 6PR) and news bulletins will be branded as 9News.
The wider radio division will be referred to as Nine Radio.
The change will rollout over the coming months, with the news changes already underway.
Nine’s managing director of radio, Tom Malone, said the change would allow Nine to capitalise on the individual brands of each station.
“Across Melbourne, Sydney, Brisbane and Perth we have four famous brands in 3AW, 2GB, 4BC and 6PR and this move sees us looking to move them front and centre at the heart of each of the cities they serve,” said Malone.
Director of news and current affairs, Darren Wick, said the expansion was a good thing for 9News.
“9News is a trusted household name across Australia and this move sees us extending that brand across all broadcast news,” Wick said.
“The television and radio news teams across all states have already been working hand in glove for the past few months. In now branding our radio bulletins with 9News we are simply giving Australians the signal that they can rely on us to stay up to date, wherever they are and regardless of the platform.”
Nine fully acquired the radio business in 2019 after making a bid for ownership following the merger with Fairfax. There are still some questions about what the business will look like under Nine’s ownership, with some content still under review and the belief that more Nine talent may find its way to the network in the coming months.
but what about Macquarie Sports Radio?
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MORE LISTENERS FOR 3AW MELBOURNE, 2GB SYDNEY, 4BC BRISBANE & 6PR . NINE WILL OFFER THE NRL EXCLUSIVE RADIO RIGHGTS FOR NRL TO 2GB SYDNEY & 4BC BRISBAND NINE TO THE AFL EXCLUSIVE AFL RADIO RIGHTS IN MELBOURNE & PERTH TO 3AW & 6PR FROM TRIPLEM, CROCMEDIA & THE ABC NNE WILL OFFER TENNIS AUSTRALIA A DEAL FOR EXCLUSIVE RADIO RIGHTS DEAL FOR THE AUSTRALIAN OPEN TENNIS FOR NINE RADIO FROM SEN FOR 2021 AND BEYOND THE NINE RADIO WILL BUY FIVEAA IN ADELAIDE & 2CC IN CAMBERRA TEAMING THEM UP WITH NINE IN ADEALIDE AND CANBERRA.
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RICHARD WILKINS AND DAVID CAMPBELL WILL BE THE FIRST OF THE CURRENT NINE TALENT TO BE OFFERED WORK AT NINE RADIO THEY WILL DEFECT FROM SMOOTHFM WHERE THEY ONLY DO PRE-RECORDED RUBSIH ON SMOOTHFM DAVHD CAMPBELL WILL VE OART OF DEE DEE DUNLEVY’S AFTERNOOS PROGRAM AT 3AW AND RUCHARD WILKINS WILL END UPO APRT OF DEB KNIGGHT’S PROGRAM AT 2GB & 4BC
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Instead of the news reader on the radio saying “Nine news at 8” well it does sound a bit odd or confusing.
Why we just have the news theme and on top of that comes the intro “This is nine news with the name of the news reader and then he/she comes on say what temperature it is at the moment plus the time and then the news reader gets on with news bulletin in what City, Town or state he or she is reading from.
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What will happen to Macquarie Sports Radio if the main radio stations 3AW,2GB,4BC and 6PR gets the gig with all these sports?
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Now that Nine Entertainment has taken over the radio stations 3AW,2GB,4BC and 6PR. Why not get rid of the am band and transfer to FM as well as having DAB+.
This would result in clear listening as also when DAB+ dies away because their isn’t enough signal then the listeners can switch to FM instead of a rusty AM sound as the FM signal does travel to most regional towns in Victoria plus most of the radio stations that 3AW broadcast to are mostly FM anyway.
Also, could you ask the communications minister to improve the DAB+ signal as it does die off in the mountains or in flat areas in Melbourne.
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Eventually they will changed the logos to the Nine dots and radio name eg 9 3AW. You can see it coming…..
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I reckon the sports radio concept is on a short leash. Wait for a new format. Nine is all about profit and sports is a drain on $$$.
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Cheers Jase
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STOP YELLING AT US JASON ANDREW TOPPIN!
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Jason should work at Capital FM in London.
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Jason. Press the ‘Caps’ just the once please.
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3AW- talking Sydney
9GB
Thanks for showing me the exit door to alternatives
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More Likely that MSR will Dissappear and Nine will sell the AM Frequenices 882 & 954 to Crocmedia (Owners of 1116 SEN) and 1278 to EON Broadcasting (Owners of 2CH 1170), Nine also got NTS they can use for AFL, NRL, Cricket and Soccer Broadcasts.
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Probably Nine should use NTS for Cricket and EPL plus AFL (Sydney & Brisbane) and NRL (Melbourne & Perth) and WWOS Daily.
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