Nine drops Macquarie Media branding for radio assets

Nine’s newly acquired radio assets will no longer fall under the Macquarie Media banner, with the media business announcing the stations will operate under their own call signs (3AW, 2GB, 4BC and 6PR) and news bulletins will be branded as 9News.

The wider radio division will be referred to as Nine Radio.

Nine’s new radio assets will now operate under the Nine Radio brand

The change will rollout over the coming months, with the news changes already underway.

Nine’s managing director of radio, Tom Malone, said the change would allow Nine to capitalise on the individual brands of each station.

“Across Melbourne, Sydney, Brisbane and Perth we have four famous brands in 3AW, 2GB, 4BC and 6PR and this move sees us looking to move them front and centre at the heart of each of the cities they serve,” said Malone.

Director of news and current affairs, Darren Wick, said the expansion was a good thing for 9News.

“9News is a trusted household name across Australia and this move sees us extending that brand across all broadcast news,” Wick said.

“The television and radio news teams across all states have already been working hand in glove for the past few months. In now branding our radio bulletins with 9News we are simply giving Australians the signal that they can rely on us to stay up to date, wherever they are and regardless of the platform.”

Nine fully acquired the radio business in 2019 after making a bid for ownership following the merger with Fairfax. There are still some questions about what the business will look like under Nine’s ownership, with some content still under review and the belief that more Nine talent may find its way to the network in the coming months.


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