Nine expands Audience Match capability with Salesforce data integration

Nine’s Audience Match will be integrated with Salesforce in early 2022, thanks to a new partnership that will allow Salesforce clients to match and activate customer data to Nine’s 14 million signed-in users.

The Salesforce partnership comes a year on from locking in a data partnership with Adobe, and now makes Nine the only Australian media organisation to have such deals with both companies.

Audience Match already allows marketers to activate people-based audiences across all of Nine’s properties using Adobe’s data management platform Adobe Audience Manager and Nine’s registered users.