Nine falls behind Seven, ABC and Ten without The Block on Monday night
Without ratings juggernaut The Block, Nine fell behind Seven, the ABC and Ten last night in terms of audience share.
Seven won the night with a primary channel share of 20.0%, while the ABC found itself in second on 15.2%. Ten was in third on 14.8%, just ahead of Nine’s 14.6%.
Nine smashed the ratings on Sunday night with The Block, but was unable to replicate that last night
None of the networks’ prime-time 7:30pm offerings did particularly well, with Seven’s Bride and Prejudice getting a metro audience of 575,000, which climbed to 864,000 with the addition of regional figures.
RBT on Nine had 472,000 (710,000 nationally), and Ten’s The Amazing Race had 651,000 (841,000).
Despite the struggles in prime-time, the strength of Seven News (1.051m metro and 1.572m national), and Home and Away (640,000 and 964,000), helped Seven get across the line.
Seven News may have won the total people battle, however, it was Ten’s Have You Been Paying Attention? which dominated in the key advertising demographics of those aged 16 to 39, 18 to 49, and 25 to 54. It placed first in all three, with The Amazing Race Australia second.
HYBPA?’s total people audience was 754,000, which climbed to 996,000 with the addition of regional viewers.
This helped Ten dominate the 16 to 39 demographic, with a 24.1% primary channel share, ahead of Seven’s 19.3% and Nine’s 14.2%.
With the addition of multi-channels, Network Ten had a 31.0% share in the 16 to 39s, ahead of Seven’s 28.9%, and Nine’s 21.5%.
It was a similar story in the 25 to 54s, with Ten’s primary channel on 21.3% to Seven’s 19.6% and Nine’s 14.9%. On a network basis in the 25 to 54s, Seven Network took the lead on 29.0%, ahead of Ten’s 27.6% and Nine’s 23.0%.
In the breakfast battle, Nine’s Today jumped back over the 200,000 metro viewers mark, as it experienced its first episode without Georgie Gardner. Viewers would have tuned in to see Deb Knight front the program alongside Tom Steinfort, before Karl Stefanovic takes back his perch in 2020 alongside Allison Langdon. Today’s figures yesterday were 215,000 in the metro markets and 312,000 nationally.
It wasn’t enough to beat Sunrise on Seven, however, which had 292,000 in the cities and 471,000 in total.
With the addition of multi-channels overall, Seven maintained its lead with a 29.8% share, however Nine jumped to second with 22.7%. Ten was in third for total people on 20.3%, ahead of ABC’s 19.5%, and SBS’ 7.6%.
