Perth radio ratings: Kate, Tim and Marty continue drive-time dominance
Nova’s drive-time hosts Kate Ritchie, Tim Blackwell and Marty Sheargold have again proved themselves in the competitive drive slot, pulling further ahead to a 16.2% share in Perth (up 1.2 points) and securing the station an overall win in the people 10+ demographic with a 13.3% share.
96 FM’s drive-time hosts Will McMahon and Woody Whitelaw slid 2.6 percentage points in the same time-slot, down from an 11.8% share to 8.9% and dropping from second to fourth in the slot.
Survey seven wasn’t kind to 96 FM’s Will and Woody in the Perth market
The gap between Kate, Tim and Marty and second place was significant, with Hit behind on 12.1%. That was a 1 percentage point increase for Hit, seeing it overtake Mix, which finished on 11.2%, the same result as last survey.
Perth radio ratings survey 7 2019. Source: GfK (Click to enlarge)
In breakfast, Nova’s ‘Nathan, Nat and Shaun’ retained their lead despite a 0.2 percentage decrease to 14.4%. Mix’s ‘the Big Breakfast with Clairsy, Matt and Kymba’ (11.2%) overtook 6PR (10.3%) to finish in second. Triple J’s Ben and Liam climbed 0.4 points to 7.1% after they revealed they would be leaving Triple J breakfast to host Nova breakfast in Adelaide from next year. Those announcements were made last month, during this survey.
Perth radio ratings survey 7 2019. Total audience share. Source: GfK (Click to enlarge)
The survey, running from 18 August to 21 September and 29 September to 2 November, saw a number of stations boost their results overall, but not drastically enough to threaten Nova’s lead. 96 FM, which has seen growth in the back half of the year, slid 0.8 percentage points this survey to finish behind Nova on 11.9% share.
The next best-performing stations Mix 94.5 (11.3%) and Hit 92.9 (10.7%) both enjoyed percentage point increases.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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