Nine falls below 1m again

Tim Burrowes

March 11, 2011 9:23

Nine had another night without a single show above 1m viewers on Thursday night.

For the second time in recent weeks, even Nine News failed to break the 1m mark, averaging 996,000 viewers, according to overnight metro ratings from OzTam. The network suffered the same ignominy last Tuesday.

Nine’s next best performer was CSI with 922,000.

Seven was the only network to draw more than 1m viewers, and only with Seven News (1.151m) and Today Tonight (1.123m). As a result, Nine still won the night with 23.4% to Seven’s 21.6%.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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4 COMMENTS

inq 11 Mar 11

Who knew treating your customers with abject contempt might drive them away? Who knew?

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DR TV 11 Mar 11

Nine need to invest more heavily in local content and take more risks

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JG 11 Mar 11

Who knew that media fragmentation with the digital channels (the real reason programme ratings are down but total TV usage is up) offering more viewing choice is “abject contempt”? Not me. Lighten up sunshine.

Ben 11 Mar 11

headlines are deceptive. Only two programs had audiences above million. A quarter of audiences viewing channels that effectively did not exist one year ago. Nine network overall doing quite well when you ad nine plus go plus gem

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