Nine gears up for Ratings Mega Week

Nine has confirmed that the reboot of its 2012 schedule will take place when the official ratings period resumes after Easter with its new talent contest The Voice, the return of home renovation challenge The Block and the second series of Celebrity Apprentice all going to air.

Yesterday saw Australia move into the Easter non ratings period, which lasts for a fortnight.

Sunday April 15 will see Nine broadcast annual TV awards The Logies. The same night Nine will also air the premiere of The Voice, produced by Shine Australia.

The Voice is a global format. Last year it was a ratings hit in the US for NBC. It made its debut in the UK a week ago where it went head-t0-head with Britain’s Got Talent and dented its ratings.

Seven – which has consistently won the ratings so far this year – will strike back by launching Dancing With The Stars on the same Sunday.

Meanwhile, Monday April 16 will see The Block returned to its stripped daily 7pm format. Nine appears to be dropping the stripped format for Celebrity Apprentice which launches on April Wednesday 18.

Meanwhile Seven will be launching Australia’s Got Talent on the Monday.

Ten appears to be keeping its main ratings play in the locker for a week or two longer – it is holding a launch event in Melbourne for the fourth series of Masterchef on April 23. Meanwhile, the absence of AFL from its Saturday lineup has been hurting Ten, which has quietly dropped Graham Norton from its Saturday night lineup.


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