Nine gears up for Ratings Mega Week

Tim Burrowes

April 2, 2012 11:21

Nine has confirmed that the reboot of its 2012 schedule will take place when the official ratings period resumes after Easter with its new talent contest The Voice, the return of home renovation challenge The Block and the second series of Celebrity Apprentice all going to air.

Yesterday saw Australia move into the Easter non ratings period, which lasts for a fortnight.

Sunday April 15 will see Nine broadcast annual TV awards The Logies. The same night Nine will also air the premiere of The Voice, produced by Shine Australia.

The Voice is a global format. Last year it was a ratings hit in the US for NBC. It made its debut in the UK a week ago where it went head-t0-head with Britain’s Got Talent and dented its ratings.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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9 COMMENTS

disappointed 2 Apr 12

Arggh! Graham Norton on Sat night was the best! Another reason to switch off the box I guess.

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georgie 2 Apr 12

Ten, which has quietly dropped Graham Norton from its Saturday night lineup- WHAT!! That is the funniest thing on ten at the moment!

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julia bennett 2 Apr 12

Good work Ten… drop Norton,and commission the Shire…excellent way to lose
Viewers.:-(

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Hoin 2 Apr 12

Nine showing The Block and Celebrity Apprentice at the same time? What will they do in the latter part of the year?

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shelbi 2 Apr 12

Bad decision, it’s about the only show worth watching on Saturday nights on the big 3 networks. Looks like the DVD store or computer will get my attention now.Long live Graham Norton!!!

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Frances 2 Apr 12

Can’t believe Ten is dropping Graham Norton and his (real) celebrity pulling power and hilarious format in favour of giving some scrapper from the Shire air-time to turn into another wannabe D-lister.

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sean 3 Apr 12

Norton was the only reason to watch TV on a Saturday night…

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Diego 3 Apr 12

Foxtel wins again….

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Raff 5 Apr 12

Are you sure about Ten dropping Graham Norton?
The show is on hiatus at the moment and won’t screen a new episode in the UK until Series 11 starts Friday 13th April. By my estimations that will put it back on air here on Saturday 21st April (based on the delay for Series 10 episodes).
I fear you might be creating a non-existent story out of a standard scheduling break!
Do you have solid evidence behind your statement, or have you just presumed? hmm?

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