Nature’s Own asks what your body wants
Sapient Nitro and The Sweet Shop are behind a new branding campaign for Sanofi Healthcare ‘s vitamin product line Nature’s Own.
The spot was directed by Melanie Bridge.
The TVC first aired last night, and the campaign will be supported by print, online, outdoor and digital, social media and PR.
“Instead of preaching to our consumers Nature’s Own is helping them on their journey of self discovery. The starting point is one simple yet personal question – What does your body want?” said Mike Abbott, head of marketing for Sanofi Consumer Healthcare in a press release.
Melanie Field most recently directed a spot for Dulux.
Credits
Client: Sanofi Consumer Healthcare for Nature’s Own
Production Company: The Sweet Shop
Director: Melanie Bridge
Producer: Cindy Kavanagh
DOP: Ian McCarroll
Agency: SapientNitro Brisbane
Group Account Director: Christine Gannon
Agency Producer: Melissa Ashman
Associate Creative Director: Cristian Staal
Senior Copywriter: Marianne Harvey
An idea probably would help here rather than just a truly horrible voice over.
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great ad – but is Natures Own a travel destination?
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@Rob,
I don’t think that’s fair and I’m sure we can foster a more positive environment than that – if nothing else, the quote from Mike Abbot shows a company that’s respecting its consumers rather than ‘preaching at them’, so we should give credit for that.
To those who made the ad, I personally like the central idea that our bodies tell us what they need. The best bit – I thought ‘my body doesn’t tell me which product to choose though… I wonder if your website translates how I feel into which product is needed?’
Lo and behold, here it is: http://www.naturesown.com.au/ (and it’s not just trying to sell their products either – offers advice as well).
Excellent integration. Perhaps the only change would be strengthening the call to action at the end of the ad so that people know your website offers this.
Well done!
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@ Andrew
Without being negative, possibly the execution is the real let down here, the pictures are slightly vacuous.
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@ OtherAndrew. You clearly worked on this campaign so get your hand off it.
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@Rob (4:39),
I agree that the execution could have been better.
@Other Rob (11:58)
Nothing at all to do with it – but I can understand why you might have thought that. I was just trying to counter the negativity of the first comment.
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