Nature’s Own asks what your body wants

Sapient Nitro and The Sweet Shop are behind a new branding campaign for Sanofi Healthcare ‘s vitamin product line Nature’s Own.

The spot was directed by Melanie Bridge.

The TVC first aired last night, and the campaign will be supported by print, online, outdoor and digital, social media and PR.

“Instead of preaching to our consumers Nature’s Own is helping them on their journey of self discovery. The starting point is one simple yet personal question – What does your body want?” said Mike Abbott, head of marketing for Sanofi Consumer Healthcare in a press release.

Melanie Field most recently directed a spot for Dulux.


Client: Sanofi Consumer Healthcare for Nature’s Own
Production Company: The Sweet Shop
Director: Melanie Bridge
Producer: Cindy Kavanagh
DOP: Ian McCarroll
Agency: SapientNitro Brisbane
Group Account Director: Christine Gannon
Agency Producer: Melissa Ashman
Associate Creative Director: Cristian Staal
Senior Copywriter: Marianne Harvey


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