Nine launches live voting platform

Nine is claiming an Australia media first with the introduction of a live voting platform for viewers of this morning’s broadcast of Wide World of Sports.

Using either an iPhone, Android, tablet or PC, users could log on to Vodafone Viewers’ Verdict at to take part in on-air discussions.

The voting technology was developed by iPowow, which recently powere the Miss Universe pageant in Brazil – when viewers polled 23.6 million votes in nine minutes.

Nine noted in a press release that only a “limited” version of the Vodafone Viewers’ Verdict was currently available. It will launch in full during Nine’s International Summer of Cricket from December 1. It will also be integrated into Vodafone’s Cricket Live app.


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