The Nine Network is set to a new free-to-air, ad-based channel within the week.
Called Extra the channel is due to launch on Monday 26 March with content including home shopping, brand funded, religious, community, educational and multi-cultural programming created by advertisers.
Jeffrey Browne, managing director of Nine Network said: “Direct Response advertising is proving to be of more and more interest to our clients and by launching this new channel, Extra, we can provide advertisers with opportunities to specifically target their audience.
Extra will air on Channel 94 on the eastern seaboard metro markets and 84 in the regional areas.
Extra will not be included in OzTam’s regular surveys.