Digital boss Peter Bray takes the helm at The Brand Shop

Peter Bray has become one of the first in Australia from a digital background to become manager of an ad agency.

Bray, who joined The Brand Shop as digital director in September, has also taken on general manager responsibility for the Sydney-based creative agency.  

It follows CEO Gavin Larkin’s promotion to add fellow STW agency Yello to his own brief.

Prior to The Brand Shop, Bray – who is also the NSW President of the Australian Interactive Media Industry Association –  was MD of Clear Blue Day which he founded in 2001.

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