Nine makes first leadership hires for Powered Enterprise unit

Nine has made two hires for Powered Enterprise, the newly-launched division announced at the media company’s upfront event in September.

Nicki Kenyon and Michele O’Neill have both been named directors of the unit – taking on Melbourne and Sydney, respectively – and are responsible for meeting the needs of c-suite clients and ensuring clients understand the company’s content, data, and technology offerings. Both will report to director of Powered, Liana Dubois.

L-R: Liana Dubois, director of Powered, Nicki Kenyon, director of Powered Enterprise – Melbourne, Michele O’Neill, director of Powered Enterprise – Sydney.

“I honestly couldn’t be more excited to announce the appointment of Nicki and Michele to lead Powered Enterprise,” said Dubois.

“They bring with them a cognitive diversity, from both global and local experiences, with their insight and expertise key in defining how Powered Enterprise will be a true partner for businesses looking to tap new opportunities for growth and expansion.”

Kenyon joins after three years at Visit Victoria, where she was general manager of marketing until June. She has also held senior roles at companies such as Visa, Facebook, and Mastercard.

She said that, client side, she has “always been motivated by driving business growth and delivering impact through progressive, strategic and accountable marketing”.

O’Neill – who started her career as Nine’s first camerawoman in 1980 – was previously global strategy partner at Edelman, based in London, and has held executive-level strategy roles at holding groups WPP and IPG in Europe, and agencies in Sydney including Joy and VCCP.

“Finding compelling and distinctive ways to engage and move people is at the heart of how brand helps business grow,” O’Neill commented.

“What influences people to make choices about the brand and therefore business they buy from is shifting. The potential for alchemy in Powered Enterprise is exciting, accessing the scale and exceptional content, data and technology of Nine and shaping it into big business ideas that move us more.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.