Nine names The Block 2021 sponsors including 3 new ones

Nine’s renovation program The Block has named its sponsors for its 17th season, which debuted this week to 747,000 metro viewers.

Amongst the major partnerships for 2021, three brands are joining for the first time: ice cream brand Peters Connosissuer, home design company Simonds Home and online accounting software company Xero.

The couples on The Block’s Fan v Faves

Major returning sponsors include The A2 Milk Company, Bluescope Steel, Canstar, Catch, Domain, Ford, Hipages, McCafé, Mitre 10, Suncorp and Youfoodz.

Nine’s director of Powered Liana Dubois said: “The Block is like no other property on Australian television because it allows our partners to activate big ideas that drive massive commercial results. It consistently delivers results for our clients and this is the reason we see them returning year after year.”

Other sponsors include Advantage Air and Bonds, who will also have integrations in The Block throughout the series.

Nine’s sponsors for The Block in 2020 included Aldi and Lite n’ Easy.


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