Nine partners with Ooh Media on huge news play
Nine News is bringing news to the streets, announcing a multi-year partnership with out-of-home company Ooh Media that will see its news updates broadcast on digital billboards across the country.
Nine will provide more than 50 news updates each day, seven days a week, to 74 large format billboards across five capital cities, plus select regional centres, with content tailored to each market.
Helena O’Dowd, director of growth and retention at Nine, explains to Mumbrella that news distribution is evolving.
Good luck arresting the decline in numbers of people watching free-to-air news.
I doubt most 18 year olds even know what Nine is or how to watch it.