Nine Publishing gets page view bump from Olympics despite staff strike
Nine’s digital publications have seen a boost in their page views since the start of the Olympics, despite the staff strike this past week.
The digital sites for the Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, and WAtoday, recorded 69.2 million page views between them in the time since the Games began on July 24 and Tuesday, July 30.
Nine.com.au attracted a further 6.1 million page views during that same week.
According to the latest Ipsos iris data, during all of June, the SMH had 7.3 million unique readers, while The Age had 4.7 million.
While these first-week figures are strong — and likely to increase as the full journalist team returns to the offices — they are nonetheless dwarfed by the 1.3 billion minutes of Olympics action viewed during the same period on 9Now, across both live streaming and the 40 FAST channels covering each event.
Nine’s coverage of the Olympics has now reached 15.6 million Australians.
“The Olympic Games is simply the biggest digital event we’ve ever seen,” said Matthew Granger, Nine’s director of sales for sports.
“Whether it be through streaming or through our premium digital brands, our multi-platform content ecosystem is delivering a highly engaged premium environment for our partners at a massive scale, one that only Nine can provide as part of the greatest show on earth.”
Given that 5.457 million tuned into watched Tuesday night’s swimming sessions, featuring Aussies Kyle Chalmers, Mollie O’Callaghan, Shayna Jack, Kaylee McKeown, and Iona Anderson, and Kyle Chalmers won Silver this morning, these viewing and readership figures are likely to have leaped higher than a pole vaulter by the time you read this.
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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