Nine rejects Clive Palmer ads for promoting misinformation on COVID, but anti-lockdown ads remain

August 13, 2021 9:04

Nine Entertainment Co has revealed that it has rejected advertisements from Clive Palmer’s political party, that it considers contravene government issued-health advice on vaccines.

Last week Mumbrella published an op ed by regular columnist Ben Shepherd, questioning why a brand such as The Age would have an ad from Palmer’s political party criticising lockdowns and calling the Liberal and Labor party untrustworthy on the front page, when at the same time it is running a media campaign about is focused on ‘Minds wide open‘. The ad also ran on the front pages of News Corp’s The Australian as well as several other regional mastheads, and Nine’s The Sydney Morning Herald and The Australian Financial Review. The Australian Financial Review, The Sydney Morning Herald and The Australian and Seven West Media’s The West Australian* continue to have Palmer political ads for the party on the front pages today.

A Nine spokesperson said: “Nine has been vocal in our support for the health advice and has actively used our TV, newspaper, digital and radio properties and ad space to urge Australians to get vaccinated. We would also note that when we have received ads which contravene the health advice or ATAGI guidance on vaccines, we have rejected them.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.