Nine says ‘We are the one’ in major 2018 promotion push

Zoe Samios

January 4, 2018 3:18

Nine Entertainment has kicked off its promotional efforts for 2018, promoting itself as ‘The One’ for all things entertainment and sport with flying Ninjas, umbrellas and spinning chairs.

The new ads, which have been made for Australia’s five metro cities, feature the hosts of different programs including Shaun Micallef, Sophie Monk, Hamish Blake and Andy Lee, as well as sports stars across netball, NRL and cricket.

Each advertisement also has a local touch, with newsreaders from Sydney, Melbourne, Adelaide and Brisbane featured in their respective states. Perth newsreaders were not included in a promotion. Late last year, The West Australian reported Tim McMillan and Emmy Kubainski had been axed as part of a “broader change of direction”. Their replacements are yet to be announced.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

1 COMMENTS

Another Agency 4 Jan 18

Feel that the novelty of Sophie will wear off quickly, and Hamish & Andy are in their twilight years. Losing Lisa will make close to zero difference, I’m over The Block don’t care about The Voice. Ninja will grow, despite Fordham.

User ID not verified.