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Nine signs deal with Phil ‘Gus’ Gould to provide ‘exclusive’ content across Wide World of Sports

Nine has signed rugby league commentator and former Fairfax Media columnist Phil ‘Gus’ Gould to provide exclusive content across all of Nine’s Wide World of Sports media platforms.

Phil ‘Gus’ Gould to provide exclusive content 

Gould’s signing with Nine extends his relationship with the network where he has occupied a prominent role in Nine’s coverage of rugby league since the 1990s.

Nine’s director of sport, Tom Malone, said in a statement: “Gus holds a unique position in rugby league, having played, coached, administered and commentated – all at the highest levels. He is one of the most respected voices in the game and he sits at the heart of what we strive for every day – giving our audience the best seat in the house, through the eyes of legends.

“This new deal represents the future for Nine and Wide World of Sports, making great content and distributing it across all platforms. That’s what Gus will be doing through TV, digital, social media, podcasts and vodcasts.”

Nine’s head of sport digital, Patrick Effeney said the deal means rugby league fans will now have a “one-stop shop for Gus”.

“The WWOS website will carry Gus’ columns exclusively at least three times a week, along with his podcasts and vodcasts. Our audience wants to see, read and hear from authentic experts. They don’t get any more authentic or expert than Gus Gould,” he said.

Gould said: “I am absolutely thrilled with this new opportunity to expand my role with Channel Nine and interact with the real fans of rugby league through our various media platforms.

“The extended service Channel Nine will be providing to lovers of rugby league is very exciting indeed. I feel honoured and grateful to be part of such a wonderful team here at Channel Nine.”

Gould’s first exclusive column will appear this Sunday on wwos.nine.com.au.

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