Nine takes Tuesday night despite another drop in viewers for The Voice

The Voice has dropped another 100,000 viewers on its third night out, dipping to 856,000 metro viewers from 963,000 on Monday and a premiere of 1.012m. Despite the slip, the show was still the most-watched non-news program for the evening and gave Nine the winning edge.

The channel took 21.8% of the audience share over Seven’s 18.8%, Ten’s 11.9% and ABC’s 10.1%.

The Voice is currently in the blind audition phase

Seven News was the most-watched program for the night with 1.082m metro viewers tuning in to the first half and 1.006m for the second half which airs as Today Tonight in some cities. Nine News brought in 969,000.

In the primetime slot, Masterchef took 618,000 metro viewers for Ten while House Rules brought in 556,000. ABC News was the most-watched for the broadcaster with 677,000, followed by 7.30 on 481,000.

In the key advertising demographics, things were split, with Masterchef taking the top spot in the 16-39s and The Voice taking second, while The Voice took first in 18-49s and 25-54s. Second place went to Masterchef in 18-49s and Nine News in 25-54s.

Nine was the overall winner in the 25-54s with a 33.2% network share in the key demographic and 24.1% as a channel. The network also took the win overall for 16-39s with 31.9% and 22.6% as a channel in the metro market.

The winning streak continued for Nine in the network audience share. Nine Network held 29.8% of the audience share above Seven Network’s 26.9%, Ten’s 17.8% and ABC’s 15.0%.


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