The Voice returns for eighth season with 1.01m metro viewers
The Voice has returned for 2019, its eighth season, with 1.012m metro viewers tuning in for the premiere episode, giving it the lowest launch night for the show to date. Season seven landed to 1.029m while the year prior saw season six bring in 1.180m.
The slightly decreased figures meant Seven News was the most watched program for the evening with 1.170m metro viewers tuning in. More viewers also watched Nine News, which saw 1.063m.
Kelly Rowland has returned as a judge on season 8 of The Voice
With Nine’s Lego Masters ending last week, Seven and Ten saw a jump in their Sunday night primetime offerings of House Rules and Masterchef. House Rules brought in 790,000 last night, compared to 704,000 the night prior, while Masterchef jumped to 630,000 from 573,000.
But The Voice held strong across the key advertising demographics, taking the top spot in all three – 16 – 39s, 18 – 49s and 25 – 54s. Nine News took the second spot in the latter two, while Masterchef held on to the second spot in the 16 – 39s.
ABC had a good night, with ABC News seeing 740,000 metro viewers tune in. And morning show Insiders saw numbers jump significantly for its post-election analysis, up to 436,000 from 295,000.
Seven aired three different matches for its AFL coverage across Sunday afternoon. Port Adelaide vs Gold Coast was played on Seven’s main channel in Brisbane and Adelaide, Richmond vs Hawthorn was aired in Melbourne and Perth on main channel and Sydney saw GWS vs Carlton on 7mate. The three matches brought in 360,000 metro viewers overall and 494,000 when combined with regional figures.
Nine’s NRL coverage of the Cronulla Sharks vs Manly Sea Eagles aired in Sydney and Brisbane to 300,000 metro viewers.
Overall, Nine’s primary channel won 16 to 39s, with a 19.6% share to Seven’s 16.9%. On a network level, however, Seven snuck ahead on the youngest of the key advertising demographics, snaring 31.2%, compared to Nine’s 25.8%. The Seven Network’s strong performance in 16 to 39s was largely bolstered by 7mate commanding 9.7% of the audience in this demo.
Things were similar in the audience share, Nine took the win as a channel with 22.0% compared to Seven’s 19.6%, Ten’s 10.7% and ABC’s 10.5%. But Seven clawed back into the top place in network share, thanks to 7mate which held 6.0% of the secondary channel share.
Seven Network held 29.9% of the audience share over Nine’s 29.0%, Ten’s 17.0% and ABC’s 14.9%.
Editorial note: Cops: Adults Only, listed in the preliminary numbers below, did not run last night. The show was scheduled to run on 10 Bold but due to a penalty shoot out during the A-League Grand Final game between Sydney FC and Perth Glory, the repeat of Cops did not air. The grand final game brought in 215,000 metro viewers while the post game brought in 162,000 according to preliminary OzTam figures.
