Nine and Ten take control of the key ad demographics

Seven’s shows failed to resonate with the 16-39s, 18-49s and 25-54s last night, with the network not appearing in the top five programs lists across any of the demos.

OzTAM’s overnight preliminary ratings crowned Nine’s The Block as the most-watched program of the night, and the winner across the key ad demographics, with a metro audience of 1.175m.

Nine’s The Block pulled 1.175m metro viewers last night

In second place across the key ad demographics was Ten’s Have You Been Paying Attention?, achieving a metro audience of 701,000.

Another show with a strong presence in the demographics was Ten’s Australian Survivor, placing third in the 16-39s, and 18-49s, with a metro audience of 617,000.

Nine’s This Time Next Year appeared  in the top five across all key ad demographics, and had a total metro audience of 821,000, up from last week’s audience of 764,000.

Meanwhile, Seven’s most-watched entertainment program was Home and Away with 699,000 metro viewers.

Seven’s Hell’s Kitchen – which competes against Nine’s The Block and Ten’s Australian Survivor, dipped to 509,000 metro viewers, and placed 19th on the ratings ladder.

However, Seven managed to defeat Nine in the 6pm news battle, with a metro audience of 1.027m over Nine’s 989,000.

On the ABC, Four Corners and Australian Story had audiences of 674,000 and 617,000 respectively.

ABC’s Media Watch pulled 535,000 metro viewers.

In the average audience shares, Nine dominated at 23.7%, beating Seven’s 15.5%, ABC’s 13.9%, Ten’s 13.1%, and SBS’ 4.8%.


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