Nine to extend NRL coverage in 2020 under ‘Your Footy, Your Way’ brand platform

Nine is already gearing up for the 2020 NRL season, with the promise of an expanded and enhanced cross-platform presence across TV, radio, digital and publishing under the platform ‘Your Footy, Your Way’.

Newly appointed director of sport Brent Williams said the coverage will extend across all of Nine’s assets and would include deeper coverage of the NRLW.

Consumers and advertisers will be able to access the NRL across more platforms than ever before in 2020

“Our vision for NRL coverage is a clear one,” said Williams.

“It’s about delivering ‘Your Footy, Your Way’ both for our audiences and our commercial partners.”

“From broadcast, digital, publishing and radio, Nine and Wide World of Sports will deliver the entertainment and the analysis, wherever, whenever and however audiences want it.”

Record audiences in the 2019 season mean more coverage for women’s NRL in 2020, and Nine will continue to expand its relationship with the code.

“This year, the women’s premiership and State of Origin series delivered the highest audience of any women’s sporting code,” Williams said.

“In 2020, Nine will continue to support the women’s game as it goes from strength to strength, and as part of a broader women’s sport opportunity we are bringing it to market across all of Nine’s assets.”

New initiatives for next season will include the introduction of player microphones and a new crossbar cam and corner post cam, bringing audiences closer to the game than ever before.

Nine will also offer new commercial opportunities in 2020, with new levels of integration and opportunities across all platforms and mediums.

Director of sales for sport, Matt Granger, said Nine will have more footy content across more platforms than any other media company in 2020.

“In 2020, Nine will provide more ways in for brands, across more assets, from the home and away series, to Thursday nights Golden Point, Friday Knock Off, Sunday Footy, 100% Footy, State of Origin, Finals, Test Matches and All Stars, and the Women’s premiership and State of Origin,” said Granger.

“From Easter, Mother’s Day and Father’s Day, Nine will also provide new promotional platforms for brands to capitalise on the time of year and calendar events for the unique NRL audience across all of our assets.”

Nine has the broadcast rights to the NRL until 2022, however there has been speculation from Nine’s own mastheads that negotiations for the next deal will commence well before the expiration of the current deal.


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