Nine tops ASX media performers for FY18 while Isentia hits bottom

Nine has topped the performance of ASX media and marketing stocks for the 2018 financial year, analysis by Mumbrella reveals.

The share price of the media company led by Hugh Marks grew by nearly 80%, making it the biggest local media organisation on the ASX, with a market capitalisation of $2.16bn.

High marks for Hugh Marks

Other strong performers included Fairfax Media, which saw its value improve thanks to the partial float of its real estate offering Domain.

And in outdoor, APN Outdoor was the strongest performer, up by a third to a market capitalisation of $$1.05bn.

Next in the out of home category came Ooh Media, up by a quarter to $816.41m.

Meanwhile, QMS Media – which has not so far been part of the merger mania gripping the sector – saw a slight decline of 6.1% in its share price.

Meanwhile the worst performing media and marketing stock on the ASX was Isentia, which saw its share price decline from $2.12 to 70 cents – a fall of 67%.

Also disappointing share holders was Pureprofile, which saw its value decline by more than half in a year defined by the ousting of founder Paul Chan and a failed bid to sack chairman Andrew Edwards.

RXP, which came on the marketing radar after its acquisition of The Works, dropped by nearly 40%.

As well as Nine, Fairfax and APN Outdoor, three other local stocks finished the year with a $1bn+ market capitalisation – Seven West Media ($1.27bn, up 15.1% for the year); Southern Cross Austereo ($1.01bn, up 6.5%) and Domain ($1.87bn, down 12.7% since its listing).

Media and marketing shares on ASX, based on Google Finance data (click to enlarge)

Overall, the financial year was a mixed one, with nine of the listed media and marketing stocks growing their share price, and exactly the same number declining. However, this marks an improvement on six months ago, with the 2017 calendar year ending with just three stocks in growth.


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