Nine looks to steal early lead in virtual reality content after State of Origin trials

June 24, 2016 9:44

The Nine Network is the first Australian broadcaster to make a concerted push into the world of virtual reality, revealing it plans to roll out experiences using the technology in the second half of this year.

Nine is trialling VR technology with the NRL

At a gathering to launch the rebranded Nine.com.au website, which will replace legacy digital brand Ninemsn, sales boss Michael Stephenson revealed the broadcaster had trialled VR technology at Wednesday night’s State of Origin Game II.

“We can say today that we will be the first media business in Australia to create unbelievable VR experiences for mass audiences and for brands,” he declared.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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2 COMMENTS

Dejan 27 Jun 16

I’m thrilled and incredibly excited on how VR is going to change storytelling. I wrote a simple guide on Storytelling. You can see it on UploadVR or get a PDF here: http://eepurl.com/bXtoOP

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MJB 28 Jun 16

Sounds like Bovine Excreta to me.

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