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Fortune: Bayer’s Award-Winning Ad Is Rape Culture in a Nutshell

What will it take for advertisers to stop selling rape culture?

On Thursday, Twitter erupted over an ad put out by Brazilian agency Almap BBDO for pharmaceutical company Bayer. The ad in question, made for one of Bayer’s aspirin brands, Aspirina, is a simple one. In red and green text, it reads: “‘Don’t worry babe, I’m not filming this.’mov.”