Morning Update: Bayer’s ‘rape culture’ ad wins bronze; Aaron Sorkin’s $90 masterclass; What’sApp hits 100m milestone; making money from memes

bayer rape culture cannes tweet

Fortune: Bayer’s Award-Winning Ad Is Rape Culture in a Nutshell

What will it take for advertisers to stop selling rape culture?

On Thursday, Twitter erupted over an ad put out by Brazilian agency Almap BBDO for pharmaceutical company Bayer. The ad in question, made for one of Bayer’s aspirin brands, Aspirina, is a simple one. In red and green text, it reads: “‘Don’t worry babe, I’m not filming this.’mov.”

While the context of the ad is unclear and it does not directly state what or who is being filmed, many on Twitter have taken it to imply the nonconsensual recording of sex.

The Verge: Aaron Sorkin will teach you screenwriting for $90

Legendary screenwriter Aaron Sorkin (The Social NetworkSteve Jobs) is partnering with the online education platform MasterClass to offer a course on screenwriting that’s being made available in six to eight weeks.

Over the course of 25 video lessons spanning five hours, Sorkin is going to share “his rules of storytelling, dialogue, [and] character development,” critique select student submissions, and work with real-world examples from the decades he’s spent writing movies, TV shows, and plays.

whats app reaches 100 million calls pr day

The Verge: WhatsApp hits 100 million voice calls per day

Despite reports that say millennials believe ‘phone calls can be burdensome‘, users of the very popular messaging service WhatsApp are making over 100 million voice calls every day, taking that oh-so-heavy burden head on.

With over 1 billion users, WhatsApp is one of the biggest communication platforms in the world, thriving in Europe and Asia where growth has far outpaced growth within the United States. 232-tech-kermit-hatThe Verge: How a Brooklyn business turns memes into money

They say the best investors know how an event in one corner of the market impacts a company in another. New mining laws in Colorado require thousands of workers to wear a certain type of hardhat, and suddenly a plastics company in Norway quadruples its business to meet the increased demand.

In some fashion, I see David Moreno and his company 232Tech as similar investors, but in meme commodities. When a moment happens on the internet, they produce the best product with which to profit from.


Ad Week: Ford Designs a Massive ‘Escape the Room’ Game in NYC to Replace the Test Drive

Ford is turning the typical test drive experience on its head this weekend with a giant driveable game in New York. The venue, which will be open from June 23-26, is based on Escape the Room, a popular experiential game where players have 60 minutes to find their way out of rooms by solving a series of clues and puzzles.

In Ford’s game, teams of four will hop into a Ford Escape SUV and use the vehicle’s technology and features to solve puzzles in order to escape a series of rooms in New York’s 35,000 square foot Moynihan Station.

Ad Age: Is Trump Better at Marketing Than Everyone in Cannes?

Considering the constant chatter in Cannes about Brexit and Donald Trump, it was a mild shock that today’s ‘Creativity on the Stump’ presentation started out not with The Donald, but with a clip from “SNL” of Larry David doing Bernie Sanders.

But it wasn’t long before Mr. Trump began to dominate the conversation. For an American audience, there wasn’t much new to take away from the discussion. In short, Donald Trump is one of the top two candidates for commander in chief thanks to his “authenticity” on social media and his $3.3 billion worth of earned media.

Keith Weed, Mumbrella

Campaign Live: No more ‘vacuous’ women in ads, says Unilever’s Keith Weed

Speaking at Cannes Lions 2016, chief marketing officer Keith Weed unveiled internal Unilever research analysing 1,000 ads from different countries and found 50% contained stereotypical portrayals of women.

This is not a moral issue, it’s an economic issue. We will create better advertising if we create advertising that is more progressive and start challenging those stereotypes

Just 1% conveyed women as funny, 2% showed them as intelligent, and 3% showed them as leaders.

SKII fat kid cant play soccer

Mumbrella Asia: I wasn’t very good at football, until I used SK-II

So it appears that SK-II’s big-budget empowerment campaign unveiled in Singapore this week might have caused a bit of confusion about the product itself. SK-II is a beauty cream for women, right?

“Not sure how SK-II helps this boy though,” wrote Singapore blogger Mr Brown in a Facebook post featuring a poster of boy worried that he’s too slow to be a footballer.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.