News

Nine wins the night as Nine News retains over 1m viewers for one hour bulletin

Nine NewsNine News continued to win big audiences with its second national one hour bulletin ranking above Seven’s Today Tonight in the 6.30pm timeslot.

As Nine lists the one hour bulletin in two 30 minute segments in the OzTam ratings, the show was first and third for the night, with Seven News sandwiched in between, preliminary overnight metro ratings show.

Nine News had 1.089m viewers for the first half hour and 1.041m for the second, while Seven News had 1.064m from 6pm and 928,000 for Today Tonight from 6.30pm.

Unlike Monday night when Nine News gained viewers in Melbourne in the second half hour, last night viewers dropped out of the show in all cities but Adelaide. However the show did retain most of its audience throughout the one hour bulletin and in Adelaide the audience rose from 114,000 to 120,000 at 6.30pm.

Today Tonight held onto the most viewers in Brisbane, Adelaide and Perth, however Nine had a stronger lead in Sydney and Melbourne and won the biggest audience overall.

Media analyst Steve Allen says the launch of the news hour is a major shift in strategy for Nine as it breaks the pattern of the channel’s ‘peak building block’ of strip programme series from 7pm. It will mean popular home renovation show The Block will no longer be at “7 O’Block” as it was last year,  with A Current Affair now taking that timeslot.

This will see The Block pitted against Seven’s My Kitchen Rules at 7.30pm, as well as The Biggest Loser on Ten and 7.30 on ABC1.

A Current Affair will be up against Home and Away on Seven and The Project on Ten from 6.30pm to 7.30pm in the new ratings year. It averaged 790,000 metro viewers last night, falling behind ABC News and a repeat episode of Border Security on Seven.

Seven’s street magician Dynamo was the top entertainment show for the night, averaging 835,000 for a repeat episode.

Ten’s top performer was Ten Eyewitness News with 611,000 metro viewers for one hour from 5pm.

Meanwhile Nine’s Hot Seat beat Seven’s Million Dollar Minute in all five cities for the first time last night and with a total metro audience of 639,000 was 14th for the night as Million Dollar Minute ranked 26th.

And The Big Bash League game 17 averaged 526,000 for session one from 7.30pm and lifted to 598,000 for the second session on until 11pm, making the shows 18th and 20th for the night.

In the 25-54 demographic Nine was strongest with repeat episodes of The Big Bang Theory and Nine News the most watched shows.

Nine won the night with 20.3 per cent of the audience and Seven had 18.9 per cent, as Ten fell below ABC1 with a 13.3 per cent audience share.

Tuesday’s top 15 shows:

  1. Nine News Nine 1.089m
  2. Seven News Seven 1.064m
  3. Nine News 6:30 Nine 1.041m
  4. Today Tonight Seven 928,000
  5. ABC News ABC1 912,000
  6. Dynamo: Magician Impossible (Rpt) Seven 835,000
  7. Border Security: Australia’s Front Line (Rpt) Seven 821,000
  8. New Tricks ABC1 794,000
  9. A Current Affair Nine 790,000
  10. The Big Bang Theory (Rpt) Nine 724,000
  11. The Big Bang Theory Ep2 (Rpt) Nine 717,000
  12. ABC News Update ABC1 680,000
  13. QI Rpt ABC1 658,000
  14. Hot Seat Nine 639,000
  15. Ten Eyewitness News Ten 611,000

Tuesday’s share:

  • Nine 20.3%
  • Seven 18.9%
  • ABC1 15.2%
  • TEN 13.3%
  • SBS ONE 5.1%
  • ABC2 3.1%
  • GO! 3.8%
  • 7TWO 3.8%
  • ELEVEN 3.4%
  • 7mate 3.3%
  • Gem 2.9%
  • ONE 2.8%
  • SBS 2 1.4%
  • ABC News 24 1.3%
  • ABC3 1.2%
  • NITV 0.1%

Data copyright of OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.