Nine wins Wednesday night, but it’s all about Ten in the advertising demographics

Nine took another TV ratings win on Wednesday night, securing a 26.7% network audience share and 18.6% for its primary channel.

But in the key advertising demographics of 16-39s, 18-49s and 25-54s, Ten’s evening programming performed the best. Masterchef Australia topped all three of the key demos and drew an overall metro audience of 1.028m at 7:30pm.

Masterchef Australia performs well in the key advertising demographics

The next best performer in the 7:30pm slot was ABC with 7.30 drawing 576,000 metro viewers. It was followed by Julia Zemiro’s Home Delivery with 566,000 and The Weekly with Charlie Pickering which brought in 533,000.

On Nine at 7:30pm, Taronga: Who’s Who In The Zoo delivered 503,000, followed by 530,000 for Paramedics. Seven’s House Rules: High Stakes ranked third at 7:30pm with 505,000 metro viewers.

Ten’s Bull drew 330,000 metro viewers at 8:30pm against Seven’s Bodyguard with 282,000. Seven still secured the most-watched show of the night with 1.152m metro viewers tuning in for Seven News at 6pm, topping Nine News which brought in 1.110m.

In the network audience shares, Seven sat behind Nine with 25.2%, followed by Ten on 23.0% and ABC with 17.3%. Seven’s primary channel secured a 17.4% audience share while Ten held 15.9% and ABC 12.9%. The most-watched multi-channel was 10 Bold with 4.6% audience share.


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