Ninemsn hails The Block website as most successful for a Nine primetime show

The website for the 2011 series of The Block is set to be the most successful Nine primetime series website ever launched, according to ninemsn.  

The announcement:

July 25, 2011 –

The Block 2011’s ratings success for Channel 9 is being echoed online, with ninemsn today announcing The Block 2011 website is set to be the most successful Nine primetime series website ever launched.

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