Ninemsn launches campaign ahead of latest Hotmail and Messenger release

Ninemsn has today launched an ad campaign for Windows Live, highlighting the “emotional connection” people have with Hotmail and Messenger.  

The “Yours. Truly.” campaign, created by Moon Group, tells the stories of two individuals who share their personal experiences of communicating using Hotmail and Messenger.

The ads will appear across PBL Media-owned properties including Channel Nine, Go, ACP Magazines and Ninemsn network.

The latest marketing push comes ahead of the Austalian launch of new versions of Hotmail and Messenger.


  • Windows Live Senior Product Manager – Raphael Aquino-Jose
  • Windows Live brand Manager, Clea Blockey
  • Production – Revolver
  • Director – Jess Bluck
  • Agency – Moon Group
  • Executive Creative Director – Greg Logan
  • Associate Creative Directors – Chris Round and Mark Moffitt
  • Agency Producer – Rebecca Taylor
  • Senior Account Manager – Kim Petinsky
  • Digital Producer – Brett Thompson


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