Ninemsn overhauls lifestyle offering with 3 new sites Honey, Pickle and Coach

PickleNinemsn has launched three new sites in an major overhaul of its online lifestyle offering launching a refresh its main lifestyle page along with three new properties.

Nine’s digital division Mi9 has launched fashion site Honey, fitness site Coach and a viral content site called Pickle, with the launch coming on the same day it announced it had bought a major stake in youth online site

Hal Crawford, editor in chief and publisher at Ninemsn, said in a statement: “This is a major milestone for Mi9 and ninemsn – launching four new sites in 48 hours. Built from the ground up, I am incredibly proud of the team and these engaging new sites which add new depth to the Ninemsn portfolio.”

Ninemsn’s lifestyle also saw a dramatic overhaul along with revamps for Ninemsn Food and Ninemsn Homes sections with the redesigns aimed at delivering a better user experience for readers.


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